Collaborated with Mr Wolf and agency 9Rooftops on the CG for South Carolina’s “Launch to Legacy” campaign — a series of spots starring the CEOs of BMW, Nephron Pharmaceuticals, and Sonoco as elaborate digital environments assemble around them on live-action plates shot on Red 8K with a TechnoDolly rig. Industrial robotic arms, CG vehicles, manufacturing lines, and animated 3D typography were built in Maya, brought to life in Unreal Engine, and to then be composited in Flame — each spot blending South Carolina’s geography and industry into a single surreal tableau that sold the state’s promise as a place to build.
Awards: Silver — The Drum Awards for B2B 2024, Animation
Client
South Carolina DOC
BMW
Nephron
Sonoco
Mr Wolf
9Rooftops
Type
Commercial
Services
Creative
Production
Team
Rodrigo Villacorta
Laith Al-husseini
Technology
Autodesk Maya
Unreal Engine
Foundry Nuke
Adobe Substance 3D
Adobe Photoshop
Technical Scope
Concept Development
Previsualization
3D Modeling
Environment Build
Animation
Lighting
Rendering
CG Compositing
CG Integration
Camera Animation