NICK'S: New Look Reveal

Meaningful Works brought us on to dream up playful ways to unveil N!CK’S redesigned ice cream packaging — so we built a series of CG pint animations, each flavor getting its own reveal concept, from pecans smashing into frame to diagonal wipes morphing old packaging into new. Every pint was modeled and shaded to match the updated brand system, with floating ingredients and color-matched environments selling each flavor’s personality.